French’s® Mustard, Ketchup and Crispy Fried Vegetables were challenged with how they could connect with Millennials and make an iconic brand relevant again.


For ADROC the strategy was simple, engage them in a real and authentic manner. ADROC with French’s® collaborated to build the “We Promise” Campaign that would highlight three key pillars of the brand; real ingredients, great tasting products, a true commitment to communities. This campaign would become the springboard for all French’s brands and communication. The strategy would incorporate delivering the campaign through TV, in-store marketing, social media and digitally highlighting real ingredients and great tasting recipes. To promote French’s commitment to community we facilitated a partnership with Feeding America, not only financially, but with an outreach program to raise 10 million meals to help fight hunger.


The tactics and resulting content is resonating with Millennials and positioning French’s® as a brand you can trust, while solidifying their number #1 position in the mustard category.