Challenge
French’s mustard, ketchup, crispy fried vegetables were challenged with how they could connect with millennials and make an iconic brand relevant again.
Solution
For ADROC the strategy was simple, engage them in a real and authentic manner. ADROC with French’s collaborated to build the We Promise Campaign that would highlight three key pillars of the brand; real ingredients, great tasting products, and a true commitment to communities.
Result
The tactics and resulting content is resonating with Millennials and positioning French’s as a brand you can trust. Additionally, it solidified them as the number #1 mustard brand.
