Challenge
Direct Energy approached ADROC to help them gain brand awareness amongst homeowners in deregulated markets in both the United States and Canada.
Solution
Direct Energy in the year 2014 saw an increase in sales of 60% during the promotional activation time. Overall, year to year brand awareness for Direct Energy and consumer education on deregulation with the choice to choose your energy provider has increased across the US and Canada.
Result
Direct Energy in the year 2014 saw an increase in sales of 60% during the promotional activation time. Overall, year to year brand awareness for Direct Energy and consumer education on deregulation with the choice to choose your energy provider has increased across the US and Canada.
