Challenge
Durex tasked ADROC to develop and launch a new campaign that would deliver earned media impressions and drive brand recognition.
Solution
ADROC built a 360° campaign called “The Liberating Side of Being Together.” In order to bring the campaign to life ADROC developed a consumer engagement concept called Hotel Durex, supported by a digital and PR tactical plan incorporating well respected social influencers to spread and heighten the awareness nationally.
Result
The launch of the campaign garnered 178 million impressions over the course of 4 days and was picked up by over 40 publications in North America.
