Hennessy - The Worlds #1 Cognac


Challenge: ADROC was tasked with bringing to life the Hennessy “Flaunt Your Taste” advertising campaign for on premise accounts.

Solution: To bring the visual campaign to life, ADROC created a program that focused on mashing music and fashion with people of all races. Each event consisted of models dressed in couture clothing showcasing and sampling Hennessy VS. While targeting social mavens of all cultures, VIP ID tags were distributed driving consumers to a specially developed website that captured consumer’s data and registered them for VIP access to Hennessy events.

Results: Over the course of two quarters, Hennessy sales increased 9% during the same period the year before. For the year the same account base was up by 15% from the previous year.