Frank’s RedHot – A Cayenne Pepper Sauce

ADROC designed a 360-degree integrated campaign to position Frank’s RedHot as the official hot sauce of tailgating. ADROC produced an online sweepstakes to win a Ford F-150 with a built-in television, grilling station, and upgraded sound system which was designed to provide the ultimate tailgate experience. Consumers were engaged to enter the sweepstakes through radio, FSI promotions, email blasts, and promoted social media posts. Frank’s fans across the country entered to win the truck, helping to create the highest consideration for the brand in its history.