Cricket Communications – A national Wireless Phone Provider

Challenge:  ADROC built a high-visibility promotion from the ground up to satisfy the brand’s objectives of driving store traffic in the Chicagoland area.

Solution:  ADROC created Cricket Sings.  Cricket Sings was a singing competition that pinned talent against talent in 21 preliminary competitions at Cricket Wireless Stores in the Chicagoland area. Each of the winners from the store level were showcased via the Cricket Sings website and one finalist was chosen by the public from each week to compete in the Grand Finale at the end of the contest. These finalists then performed in front of a panel of local celebrity judges to determine the winner of Cricket Sings.  Street teams distributed over 20,000 tickets and 15,000 finale tickets to singing competitions, local charities and radio stations.  ADROC created the program, designed and programmed an online voting microsite, created a PR outreach campaign, handled all related social media, facilitated the hiring of a headliner for the finale and produced a professional video and sound recording for the winner.
Result:  The campaign increased sales and market share in the Chicagoland market.  As a direct result of this strategy and campaign, the Cricket Sings campaign was employed for a second year to help launch Muve Music to consumers.