Veuve Clicquot

Challenge

Veuve Clicquot was looking for a way to introduce Millennials and trendsetters to the brand in the Chicagoland area while supporting high-profile accounts, sales partners and new business to their target audience.

Solution

Veuve Clicquot’s experiential “En Route” program was deployed to the Chicago area and ADROC executed events at 10 different locations over the course of 5 days. The giant Veuve Clicquot Mail Box shaped truck was the centerpiece of the action for onsite experiences, social media and local PR while generating buzz and impressions in high traffic areas around the city during peak times.

Results

Touching 4,000+ high profile consumers in the Chicago market led to a total of 3,266,721 overall impressions and 377,632 unique users over a period of 8 days. Distribution in the market was increased by new accounts as well as an increase in sales to existing accounts. The reach of the activations lasted long after the Veuve Clicquot Mail Box truck left town driving an additional lift in sales through the course of the year.